When the concept of blogging arrives initially, many business owners across different industries wonder if the task is worth the effort. In fact, operating a business blog can be a great way to promote your products and services cost effectively online. The search engines, especially Google, like blogs that are updated regularly, and will reward you with lots of targeted traffic from people who are looking for the products and services you provide.
Blogging Improves SEO
Search engines such as Yahoo, Google and Bing are in constant competition to provide the most relevant and updated information. SEO, or search engine optimization, is the process of getting your website or blog to rank high in the search engines when someone searches for terms which are related to it. Blogs in particular are popular with the search engines because they are updated much faster than websites, and companies which use them effectively tend to rank higher in the search results.
Blogs Allow You to Build Relationships with Current and Potential Clients
Consumers are demanding greater levels of interaction with companies and businesses. A CEO who chooses to operate a business blog where he or she speaks candidly and openly with customers will build a rapport which will ultimately lead to a higher bottom line, as well as repeat business. Consumers are becoming more educated, and they want to know more about the companies and people they hand their money to.
Blogs can Build You a Strong Reputation as an Industry Leader
People use the internet to search for information, and they want to hear from experts who know what they’re talking about. Your blog is your way of showing that you’re an expert, that you’re the go-to source for information related to whatever product or service you’re offering. The cosmetic surgeon who maintains a blog and updates it regularly is going to have huge advantage over the cosmetic surgeon who doesn’t, even if they have a website.
Blogs Create Sharing Opportunities and Cross Promotion
If your blog contains well written, high quality content that is both informative and entertaining, people will read and share it. They will share it with their co-workers, spouses, friends, and family. They may link to it from Twitter, Facebook, or the countless forums that can be found online. The more this happens, the more traffic you get. With more traffic comes greater credibility, and greater credibility leads to more sales. Good blogs will create word of mouth advertising.
Blogs are not a temporary trend that will disappear in the a few years; they’re here to stay. The search engines love them, consumers love them, and this is because they provide a personalized experience which puts them in touch with people. Many business owners have poor writing skills, or don’t have the time to write a blog. In this case you should hire a writer, but when doing so, make sure you prioritize quality over quantity, because a blog with low quality writing can be worse than having no blog at all.