Workplace culture is important, and will determine how well a firm can compete within the marketplace. Businesses are in competition not only to capture greater market share, but to retain the best and brightest workers. It is therefore crucial for HR heads to think carefully about ways in which the company culture can be enhanced. This will allow the HR department to serve as more than just a center for payroll, but to be seen as a major strategic center. Below are some common problems which can be resolved through a superior workplace culture.
Your Company Is Having Difficulty Retaining Workers
This problem has become quite common among firms in a variety of different industries, and this is often because workers see no opportunities for growth, are left out of key projects, or have to deal with passive aggressive management. The solution to this problem is to emphasize strong relationships with employees to create trust while increasing their confidence. Employees should also be given opportunities for growth, development of new skills, and input on important company projects.
Your Employees Feel Their Opinions Are Not Important
While final decisions should always be made by executives and upper management, it is a grave mistake to completely disregard the opinions of the workers. In fact, it could be argued that the opinions of employees are just as important as those of the customers.
But too many companies, especially larger ones, operate in a manner where a handful of executives and managers make major decisions without even stopping to consider what rank and file workers think. This is an outdated mode of thinking that must change. Executives and upper management must build trust with workers and communicate with them to get their thoughts and input. By doing this the company will develop a stronger culture where even the lowest level worker feels that they are part of a family and their input can help shape the firm’s long term vision.
Your Company Has An Identity Crisis
A company that doesn’t know where it stands is bound to fall down. If you’re in business purely to make a lot of money, you won’t be in business for long. The most successful companies with the greatest longevity have a specific identity, which is often noted in their mission statement.
This identity and mission statement filters down through the organization, touching every level. Companies which lack an identity also lack a soul, which leads to incessant office politics, backstabbing among workers and managers, unscrupulous business tactics and all manner of disrespect.
The solution to this problem is for company founders, executives and managers to create values, and then reinforce them through their actions. Once the owners and managers begin communicating and living by a specific set of values, the rank and file has no choice but to follow. Any core values which are written should be communicated in the most effective manner possible. Each and every employee should be held to these values and should be removed from the company if they choose not to meet them. Only then can the company create a culture which will stand the test of time.