The holiday season is an ideal time for companies to give back, and a great way to do this is through corporate donations. These donations will not only bring greater attention and awareness to your company and the products or services you provide, but can also offer a number of tax advantages as well. Here’s a look at how the act of giving back to the community can be performed in different ways:
Offer Your Expertise At Local Universities
One creative and extremely valuable way to give back is to volunteer to teach at local colleges or universities in your area. For example, if you’re a doctor, computer scientist or engineer, many colleges will be happy to have you come in and provide your insights to their students particularly since you’ve been actively working in the field and have hands on experience.
Give Your Time Instead Of Money
While a donation will always be appreciated, there are times when giving your time will be more meaningful. Corporations should encourage their employees to volunteer. Spending a day working at a shelter or soup kitchen during the holiday season can be vastly more effective than simply writing a check.
Offer Your Code As Open Source
Software has become more ubiquitous than ever, but there is always a need for more. Computer programmers, developers and software companies can give back by providing their code open source to the community free of charge. This will allow others to modify the code and use it in ways that you may not even envision.
Write And Distribute Your Thoughts
Many people are looking for a leader to follow or someone to guide them. Corporations which are industry leaders are in a perfect position to fill this role, so long as they are authentic and accessible. Writing frankly about changes in technology or industry can be a great way to give back, even if those views are controversial. If you’re a leader in your respective industry, people will listen to what you have to say. Even if you’re not, but your thoughts are entertaining or well written, it will still attract an audience.
Donate A Percentage Of Your Annual Earnings
Perhaps the simplest and most straightforward way to give back during the holidays is to reserve ten percent of your annual earnings for this purpose. The best time to provide these donations is during the holiday season, but it is important to evaluate charities carefully to ensure that the money you’re giving them is being put to the uses for which it was intended.
Find And Mentor A Protégé
There are many talented, disciplined and highly intelligent young people who are capable of great things but need the guidance of a mentor, someone older and established to guide them. One of the best ways of giving back to the community is identifying such an individual and then providing them the knowledge and guidance they need to succeed. Passing the torch to such a person is one of the most fulfilling things you can ever accomplish.